The Cell Phone Industry In The Philippines

The Cell Phone Industry In The Philippines

The cell Smartphone and phone industry in the Philippines are a thriving and growing business. The cell phone and smart phone industry in the Philippines are a thriving and growing business. The number of people owning a mobile phone has jumped from 14.8 million in 2013 to 27.5 million in 2016. That’s a complete great deal of individuals. It puts the Philippines is the third-largest mobile phone user in Southeast Asia. Smartphones sales are trending up, while less capable feature based cell phones are trending down in conditions of total sales.

This can be related to the entrance of larger companies in the market, concentrating on smartphone sales at a lower price because of the lifetime of low-cost smartphones sales from local providers such as Cherry Mobile. Global players like Acer and Lenovo are competing with the neighborhood providers and that serves to drive prices down while jacking up the volume. Feature telephone providers like the Philippine local company Cosmic Technologies has seen a consistent drop in sales volume and remains mostly of the companies still in the feature-phone business.

20% while CAGR for features cell phones is on the drop at a -28% percent rate. The mobile services and broadband market are dominated by two providers, Smart Communications and Globe Telecom. World is the and coming competition while Smart up, as a subsidiary of the Philippine Long Distance Telephone (PLDT) Company has had most the market talk about for some time.

Between both of these rivals, mobile coverage is available to over 99% of the populace. The extreme competition of Smart and Globe has provided for an increased quality of service to the common consumer as each company battles for an increased market share. 3G and 4G/LTE value-added services is constantly on the spread as the demand for it increases but SMS text messaging is still the backbone of growth in cellular phone use overall.

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One unique feature of the Philippine mobile phone market is the assistance provided to Philippine ex-pats working overseas. It drives a thriving prepaid market because of the money that is sent home to family in the country. It comprises a significant percentage of money that drives the Philippine economy.

The issues of economic development for just about any country have a direct tie to mobile broadband services. The World Bank or investment company conducted a study that showed a 10% increase in broadband penetration would add 1.38% to the gross-home product (GDP). In lesser-developed countries, the impact is higher even. The Philippines faces a substantial challenge in achieving the financial growth indicated by increased mobile penetration. They are behind other the charged power curve with their neighbors and rivals in the APAC market. It is due to antiquated policy, insufficient vision, and a restrictive competitive country market.