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The problem of this is that Bulls have to charge more per funeral, which is understandable. So that, as I mentioned previously many people are willing to pay as much as double to learn they are receiving that personal service. That their loved one is being cared for and treated as a persona rather than simply another job. In the end personal service is vital to numerous mourners and funeral homes.

Personalizing the service itself is much less common but is linked heavily into personal service, and it can appear sometimes. The best, and most interesting place to find this is on the InvoCare website in the section where they talk about the company. It says that attitudes towards funerals are changing as time passes fundamentally.

It is now more suitable to discuss them and “they are actually looked upon as to be able to ‘enjoy a life’ through personalizing the service to reflect the life of the average person and generally making the service itself special”. Here they emphasize personalized service over personal service. I find it a strange and interesting concept to raise, as if there is an assumption that funerals are from a cookie-cutter mold with little variation.

What is more interesting is that is often true if you ask me so far. Especially with traditional Catholic funerals (which is almost all W.N.Bulls work) it could be whoever has died. The priests rarely if ever refer to the deceased and focus on the religious and bible ceremony instead.

Sometimes the only way you would know it was a funeral would be because of the coffin plus some specific rituals performed only at funerals. Even at nonspiritual funerals the service comes after a simple pattern and rarely differs. It is just strange that something you might think so personal and so individual usually follows a predefined and predictable pattern. So the first is left thinking why personal service is so important to both consumers/mourners and with funeral companies.